FOR COMMUNITY PARTNERS
Thank you for your interest in the Better Without It initiative! We support youth and young adults by promoting positive life choices and providing judgment-free information on substance use.
When more organizations share this empowering message, more young people can be empowered to succeed – which ultimately strengthens our communities.
We’re happy to make the following campaign assets available for you to share and use. We ask that you please review and follow BWI’s Content Usage Guide, provided here for your convenience.
ATTENDING RX SUMMIT 2026?
Visit us in the exhibit hall at Booth #200 and #201 to learn how our prevention campaign helps young adults make positive, substance-free choices—and how communities can partner to scale this work.
Don't Miss Our Session
Kentucky is Better Without It® :
Scaling a Statewide Prevention Initiative
Wednesday, April 08, 2026 | 1:15 PM - 2:30 PM
Learn how a positive youth development approach can engage Gen Z on a scale. This session shares practical strategies—from youth ambassador partnerships to direct engagement—that helped expand Better Without It® on a statewide level and which inspire communities to support a substance‑free future.
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MERCHANDISE
BETTER WITHOUT IT®
CATALOG
ABOUT BETTER WITHOUT IT®
Better Without It®, launched in 2021, is a substance misuse prevention campaign founded on positive youth development principles. The campaign focuses on:
🞧 Providing facts without preaching or judgment
🞧 Celebrating the strength, creativity, and potential of our young people
🞧 Encouraging youth to make positive choices that benefit their minds, bodies, relationships, and future
"It's not just about saying no"
OUR MESSAGE
The Better Without It campaign focuses on four main themes:
Our message focuses on:
🞧 Encouraging youth who don’t use substances to focus on the passions in their lives that keep them drug-free;
🞧 Shining a light on youth who are “Better Without It”;
🞧 Providing ‘real talk’ content about substances;
🞧 Communicating the physical, mental, and emotional effects of substance use on teens and their relationships;
🞧 Emphasizing the benefits of living substance-free.
BRING BWI TO YOUR COMMUNITY
Better Without It® is delivered through official campaign partnerships. The examples below show how partners have implemented the campaign in their communities using approved visuals and messaging.
Access to campaign materials, tools, and implementation support are provided to organizations who become a Better Without It® partner.
Case Study: Better Without It® Kentucky
In 2024, Better Without It® expanded statewide in Kentucky through a partnership with the Kentucky Opioid Abatement Advisory Commission and the Office of the Attorney General. By centering on youth voices, conducting statewide research, and partnering with higher education institutions, the campaign shows how prevention efforts can scale while staying authentic and youth‑driven.
Case Study: Better Without It® Diversion Program
An education‑based alternative for students with a first‑time drug, alcohol, or vaping violation on school grounds. The 8‑week program allows students to remain at their school while completing required group and individual counseling, along with a creative skills project designed to build positive habits, confidence, and healthy decision-making.
Case Study: Better Without It® Field Day
Better Without It® Field Days are interactive, in‑school experiences that bring the campaign to life through wellness activities and student‑driven learning. Offered as part of a Better Without It® partnership, Field Days help reinforce positive choices, build confidence, and connect students to the core message that their mind, body, relationships, and future are better without it.
Statewide Research
🞧 2,606 young people across the Commonwealth responded to Better Without It® surveys
🞧 Youth ages 16–18 represented the largest group of respondents
🞧 Most participants lived in suburban or rural communities
SHARING OUR CONTENT
We’re all in this to support our young people. Feel free to repost, share, and link to our content, with appropriate attribution. Similarly, we are glad to have you republish, quote, or refer to our material, with attribution. However, using our content for money-making purposes is a hard “No”. See here for full content guidelines.
Let’s talk about what’s killing us, the stuff that’s hard to comprehend and getting worse every day. Join host Stephanie Wittels Wachs, as she confronts massive epidemics with humanity, wit, and a quest for progress.
We’re off to a great start and growing steadily!
Engagement (as of January 2026):
🞧 Over 14 million teens and young adults reached on social media
🞧 Over 17,000 social media followers
🞧 Over 1 million social likes, comments, shares, and saves
BECOME A PARTNER
Young people really are Better Without It. Thanks for your interest in working together to spread the message! Please complete the form below, and we will respond as soon as possible. We look forward to partnering with you!
Copyright (C) 2026. Better Without It(R) is an initiative of Central Florida Cares.